Successful Blogging Guide of What to and What Not to Do

Melanie Prough | April 29, 2009

First of all lets just start with this….yes blogging is a HIGHLY successful means with which to promote a website, however is is also HARD work. In today’s post I’m going to give you a guide to the basic principals and commitments needed for successful blogging adventures.

Is Your Business’ WebSite Credible? Guide to Credibility

Melanie Prough | April 28, 2009

One of the most important things you can do for the future of your business’ website is improve your tackle the learning curve now and tackle your credibility issues. If you need any other motivation, then I’ll tell you this….websites meeting a moderate level of credibility will have on average 17% more conversions.

Effective Email – Newsletter Campaigns and Spam Rules

Melanie Prough | April 24, 2009

A long time ago in a land far, far away you could send an advertisement or newsletter to anyone you wanted. Companies and Webmasters alike with the desire to reap the benefits of an email marketing campaign abused that ability and created the need for consumers to be protected from us.

SEO Dictionary of Industry Terms and Definitions

Melanie Prough | April 23, 2009

When I first started doing my own SEO a great deal of my reading time was spent in Wikipedia chasing down the meaning to the SEO terms and acronyms. I was cleaning the other day and happened across my old “cheat sheet” of these terms and such. I have added some, updated some others, and today I will give you your own little secret decoder guide to SEO terms.

Content Optimization (SEO) Tips for Bloggers

Melanie Prough | April 22, 2009

Today we are going to cover some things you should try to accomplish with your Blog to help it’s indexing and subsequent rank with the use of SEO. Many Blogs reside on a very large host’s servers, like BlogSpot or WordPress.

Hunting for Long Tail…. Query Keywords that is

Melanie Prough | April 20, 2009

I suggest you treat the research, discovery and implementation of long tails like any other keyword. The only real added concern is “search-ability” or “natural language” of the long tail.

Writer vs. Blogger – Blog Post Writing Guide

Melanie Prough | April 20, 2009

So to recap….Be descriptive, relevant, and watch things like thought flow, and sentence structure. Please check your spelling, if you do nothing else.

Increase Your Conversions – Trusted Sales and Persuasion Principals

Melanie Prough | April 20, 2009

The most important thing you can do for your websites success, is to become a “Sales Scholar”. Lets face it, you have to know how to market effectively or your search results rank hardly matters.

Directory Submissions 101 ~ Link Quality and Proper Submitting

Melanie Prough | April 20, 2009

So when you get ready to do your next round of directory submissions, take heed and don’t waste you time with ineffective and malformed submissions. It is truly webmasters skill of importance.

Search Results Page Real Estate – Distribution of Clicks

Melanie Prough | April 17, 2009

I have been studying the click probabilities on search pages and the behavior of the end user for some time. I watch for studies and information using my Google Alerts. So am using a compiled version of the information from 3 studies on the subject, so that now I feel have enough quality information to generate this post.

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We welcome and value your input. DIY your SEO with the help of the Cog SEO Community. The Cog Optimisation Blog is published by Melanie Prough, and we are located in Ohio, USA.


About the author

Melanie Prough

Melanie Prough

Guest "Coggers" are welcome to contact me about a desire to post here regarding web site optimization, or any web marketing subject that is relevant to the SEO Blog theme.