Melanie Prough | May 29, 2009
The learning curve on blogging software is really very manageable, and most people are up and running in a few minutes. One of the things that people love about publishing content on a blogging platform is the instant gratification. You can write something, and it can be published live on the web in seconds.
Melanie Prough | May 26, 2009
The “duplicate content penalty” myth is one of the biggest obstacles I face in getting web professionals to embrace reprint content. The myth is that search engines will penalize a site if much of its content is also on other websites. Clarification: there is a real duplicate content filtering issue for content that is duplicated with minor or no variation across the pages of a single site. There is also a “mirror” filter for a site that is more or less substantially duplicating …
Melanie Prough | May 24, 2009
Many search engine optimization efforts are focused on pushing the home page of a site. This is a fundamental mistake that can result in the site missing out on a lot of traffic.
Melanie Prough | May 19, 2009
Everyone has an opinion on this one, and honestly most are right as their are many effective schools of thought. The most important thing is to register a domain that will do what you need it to do. You accomplish this most easily by creating a marketing strategy and business model first. You must answer questions like:
Melanie Prough | May 16, 2009
This is a hard hitting informative look at the things you should be considering when linking.
Melanie Prough | May 16, 2009
There are many programs used inside the server environment to analyze logs and provide analysis of many different metrics of the site. Most times your server / hosting company will provide some sort of stats program for you, sometimes even two. I did a little digging and will cover a few details about what appear to be the top 4 programs out there right now.
Melanie Prough | May 14, 2009
So PageRank is Google’s way of measuring your backlinks, hopefully organic ones. This is supposed to be how Google determines a website can be trusted. Other websites have seen fit to link to it of their own merit to it adds to its trustworthiness. I don’t disagree, however that’s not the whole story.
Melanie Prough | May 12, 2009
Google is all over duplicate content, they will penalize you for it, either by remove some or all of your sites pages from it’s results. But what is duplicate content? Unfortunately until Google works the bugs out its a fairly complicated matter. The biggest problem is, Google doesn’t tell you there is a problem, you can set up Google Alerts on your domains and addresses, but that’s no help for code, and template duplication. So I
Melanie Prough | May 12, 2009
Let us start with the Wiki definition for Organic SEO. “Organic SEO” refers to the manual type of page optimization vs. automatic submittal and page alteration. Basically it is SEO completely by someone “in person” as opposed to a submitter program, or page generator for example. Loosely it also refers to the “honor ability” of the processes and techniques used. Organic is a term used to define many search terms such as; organic links
Melanie Prough | May 12, 2009
There are some elements known to the SEO industry as “essential”, they weigh very highly in ranking factors. When assessing your overall site mechanics I thought it would be handy to have a list of the most essential SEO elements that assist in the overall ranking and promotion of your website ready to check off. As always if you have a pertinent element to add just comment and I will edit the post.
**They are in no particular order
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We welcome and value your input. DIY your SEO with the help of the Cog SEO Community. The Cog Optimisation Blog is published by Melanie Prough, and we are located in Ohio, USA.
