Cog SEO Blog

Melanie Prough | February 10, 2010

Directories should play a major role in your SEO efforts, well, at least the big and important ones, for the following reasons:

Category: All About Links | No Comments »
Tags: Google, Link Popularity, Open Directory Project, Quality Directories, Search Engines, Yahoo

Melanie Prough | July 5, 2009

It’s the timeless question: how do you get other sites to link to you? The most commonly discussed ways are reciprocal linking (swapping links) and buying links. Yet there’s another important tool for building links that should be a part of your toolbox: distributing content in exchange for one-way inbound links.

Category: All About Links | No Comments »
Tags: Anchor Text, Article Marketing, Content Distribution, Google, Inbound Links, Matt Cutts, PageRank, Reciprocal Links, Reputation, Search Engines, Seo, Web Content

Melanie Prough | May 16, 2009

This is a hard hitting informative look at the things you should be considering when linking.

Category: All About Links | 2 Comments »
Tags: Analyzer Tool, Backlink, Backlinks, C Class, Domain Server, Google, Google Search, High Maintenance, Inlinks, Link Quality, Metrics, Page Rank, PageRank, Quality Measurements, Server Traffic, Target, Technorati, Term Phrase, Title Tag, Title Tags

Melanie Prough | May 3, 2009

Today we are going to play private investigators and check out our outgoing links. Why? Because Google says if we send our users there we must condone their content, technique and morals. Hmmmmm.

Category: All About Links | 2 Comments »
Tags: Bad Neighborhood, Checker, Credibility, Google, link credibility, Link Detective, linking out, outgoing links, Plagiarism, Robot, Spiders, Trustrank, Valid Directory

Melanie Prough | April 20, 2009

So when you get ready to do your next round of directory submissions, take heed and don’t waste you time with ineffective and malformed submissions. It is truly webmasters skill of importance.

Category: All About Links | No Comments »
Tags: Anchor Text, Automation, Backlinks, Directories, Directory Submissions, Google, Keyword, Link Quality, Manual Submissions, Relevance, Submitters, Web Directory

Melanie Prough | April 12, 2009

I think that used correctly its can accomplish some very useful things for you, but just like anything else……..Overuse just might be a problem.

Category: All About Links | 2 Comments »
Tags: Anchor Text, Attribute, Google, Nofollow, nofollow link, Page Rank, Webmaster, Webmasters Tools

Melanie Prough | April 6, 2009

So often the question comes up, “Can this backlink from XXX hurt my website”. The answer is almost always and unequivocal “No”. However, I been doing so pretty deep reading between the lines, and investigating…And I think there are some self initiated backlinks that can hurt you.

Category: All About Links | No Comments »
Tags: Backlink, Backlinks, Blog, Directory Submissions, Farm Directory, Google, Inbound Links, Part Time, Poor Quality, Seo, Serps

Melanie Prough | April 6, 2009

Long ago when search engines were “link dumb” we were able to gather links from absolutely anywhere to gain our “votes”. The tides have turned and times have changed.

Category: All About Links | No Comments »
Tags: Algorithm, Big Daddy, Campaigns, Google, Inbound Links, Metrics, Reciprocal Links, Search Engines, Server Side

Melanie Prough | April 2, 2009

Directory submitting is a good tool to use for gaining backlinks, IF you do it right. If you fail to put forth the proper effort and technique it can not only be damaging, but you needn’t bother at all.

Category: All About Links, Webmaster Posts | No Comments »
Tags: Backlinks, Directory Owners, Directory Submitting, Google, Link Profile, Search Engine Result, Seo, Webmasters

Melanie Prough | April 2, 2009

Why is it that webmasters and SEOs are completely taken by surprise, that selling links which manipulate PageRank are now not within Google’s guidelines?

Category: All About Links | No Comments »
Tags: Google, Google Search Results, Meta, Reputation, Spamming, Web Search, Webmaster, Webmasters