Cog SEO Blog

Melanie Prough | April 17, 2009

I have been studying the click probabilities on search pages and the behavior of the end user for some time. I watch for studies and information using my Google Alerts. So am using a compiled version of the information from 3 studies on the subject, so that now I feel have enough quality information to generate this post.

Category: SEO Research | 2 Comments »
Tags: Click Through, End Users, Google, Page Real Estate, Probabilities, Queries, Query Terms, Search Engine Users, Search Pages, Serps, Snippets

Melanie Prough | April 14, 2009

I know this is a fairly simple concept, but I visit many sites where it is clearly overlooked. So, even if you think you have it nailed, take a look at your logs and see what files Google and Yahoo are grabbing when they crawl. It’s worth your time.

Category: SEO Research | No Comments »
Tags: Anchor Text, Backlinks, Footer, Google, Hard Links, Meta Content, Nav, Navigation Structure, Relevant Content, Search Engine, Spiders, Urls

Melanie Prough | April 6, 2009

What is color psychology? Simply put certain colors invoke certain emotions and responses due to culture and environment.

Category: Ecommerce Posts, SEM Posts, SEO Research | No Comments »
Tags: Beige, Color Psychology, Color Schemes, Cultural Differences, Emotional Responses, Marketing Tool, Neutrality, Older Adults, Psychology Today, Pureness, Shades Of Brown, Thoughts And Feelings