DIY SEO

DIY SEO Snippets

Content is KING, but only if it is relevant and the text ratio is over 30%.  Include keywords in your text, but naturally not stuffing.  User generated content is high maintenance, but it rates!  Google is ranking sites with videos very favorably right now. Make a Google sitemap you need to have it.  Use Google Webmaster Tools, and submit your sitemaps there.  Look here to see the current protocol for your sitemaps. Blogs are easy to design and promote, plus they are getting VERY nice positioning at the moment.  Feeds are HOT and Yahoo will let you submit as many as your heart desires though Yahoo Site Explorer!  Your title is the the most important, but all  Meta tag elements should be over 80% relevant, try this meta relevance checker.  Read, read, and you will never absorb it all.

Quick DIY Tips To Raise Your SEO Score

- You need relevant text/content even on commerce sites, find creative ways to use keywords without looking stuffed or awkward.-Text on a page really should be 300 words or better for the best results.

-Heading tags are great spots for your keywords phrases and product names…Many times these will grabbed for search, and the text around them displayed in “snippet”.

- Use clear navigation and avoid Java and Flash menus, unless you have a hard linked menu also, the  spiders cannot see the links you will get an incomplete crawl.

-Try to keep all your navigation within 3 clicks of your main or landing pages.

-Bread crumbs (with links) will provide much clearer navigation structure both for the spiders and your users.

- Use ALT text for all links and images using keywords.

- Links are good IF they aren’t bad. Check your in bound links, make sure you aren’t drawing the wrong kind of attention . Try this tool, it will give you an idea of the nature of the pages that link to you.  Check your pages as well, and make sure your aren’t linking out to less than desirable websites.

- Get your page load speed under 30 seconds on a 28.8 connection. optimize images, and keep them to a minimum.

-Link, link, link….Build quality inbound links from relevant sources.

This is a quick Beginners DIY Guide to SEO, but equally useful for veterans getting back to SEO Basics in DIY.

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We welcome and value your input. DIY your SEO with the help of the Cog SEO Community. The Cog Optimisation Blog is published by Melanie Prough, and we are located in Ohio, USA.


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Melanie Prough

Melanie Prough

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